Advertising gifts can be a great way to increase your business by getting your name out to clients and potential clients in a way that they will enjoy and appreciate. No one thinks twice about being handed a business card, however handing promotional coffee mugs to a potential client will have a great effect on the way that your client continues to think about you and about your business. It is your job to advertise yourself to your clients and to spread your own name and the name of your business to new clients and to refresh your business with old clients as well.
Advertising gifts do not have to be expensive or complicated, either. Consider sending out a postcard with updates to your clients every so often. Make it interesting by having the face of the postcard be a great recipe that you and your family love this way you add that little extra personal touch to your campaign. If the postage is going up, send out two cent stamps to your clients along with a business card and a reminder that you are still available to meet their needs. An advertising gift at the right time to the right people will have them thinking of you for their needs in the foreseeable future.
The problem is when your gifts are poorly matched to your customers. A gift that the client cannot or will not use only frustrates them because they will have to find a way to dispose of your gift. They will not be thinking kindly of you, perhaps not of you at all, when the time comes for them to do business again. If you give them something that they will use or that they will enjoy, however, your work is partially done for you.
A useful advertising gift is something that no one looks for but everyone loves to get. A coffee mug for your office, a nice pen for the desk, or even a pad of post-it notes could be useful as long as it is targeted to the kind of person who will need these things. That is not to say that you cannot give out the same pens to everyone, but a busy executive and a housewife will not have the same needs, and a cheap pen might not work for someone who places a high value on image.
Quality advertising gifts that are targeted to the kinds of people who will appreciate them will go a long way toward increasing your customer base, and a really useful or unique gift that is meant to be shown off will likely help you achieve even more business in the future. Your client does not work with you exclusively, and if everyone with whom he or she comes into contact is interested in the wonderful advertising gift that he or she uses, those people will see your name and think of your business as well.
Targeting your advertising gifts will save you time and energy and keep you from wasting your advertising spend.
About the Author
Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online advertising gifts supplier based in the north of England. Established in 2001, he has taken the UK gift market by storm. For more details visit www.ideasbynet.com
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